FROM THE DESK OF: WILLIAM ZHU

2023

I've managed $5M+ in ad spend

Highlights

  • Client raised $1.5M in seed round from strong paid media results for women's supplement brand

  • Oversaw $200k/month per account on one channel (FB, Google, TikTok)

  • Completely turned around performance of account from 0.5 to 2+ ROAS on $50k/month spend for DTC fashion brand

  • Achieved 20x ROAS on $50k/month spend for DTC automotive brand

  • Managed $10k/month in ad spend and achieved 15x ROAS on paid search for luxury watch retailer

  • Reduced MER by 25% (60% to 35%) for DTC apparel brand

Ad Example 1:

Standard UGC concept with 2 ROAS and 55% lower CPA

Ad Example 2:

Founder story UGC concept with 2.6 ROAS on $10k spend

Ecom Case Study:

2x ROAS on $25k spend on FB for children's shoe brand

Ecom Case Study 2:

21x ROAS on $30k spend on FB for automotive accessory brand

Lead Gen Case Study:

Generated 19k leads @ $2.91 cost per lead for gold and silver bullion company which led to $235k in sales over 3 month span

More wins:

  • Improved account ROAS by 50%+ MoM for CPG brand with audience testing system

  • Decreased CPA by 100%+ MoM for CPG brand by testing bidding strategies

  • Created UGC ads that resulted in ad with 2+ ROAS

  • Client-facing with all clients, presenting insights on a bi-weekly basis

  • Media planning and budgeting for all clients

  • Increased organic website traffic from 100 to 1,000+ daily clicks with excellent copywriting

Platforms

  • Facebook ($2M+ spent)

  • Google ($500k+ spent)

  • TikTok ($50k+ spent)

  • Apple ($30k+ spent)

  • Snapchat ($2k+ spent)

  • Reddit ($2k+ spent)

  • Twitter ($2k+ spent)

Certifications:

  • Facebook Business Manager

  • Google Search Ads

  • Google Display Ads

  • Google Analytics

Hobbies:

  • DJ in NYC

  • Boxing

  • Watching Mad Men

Fun Facts:

  • Appeared in Adult Swim show as an extra

  • Produced a video that currently has 25k views on YouTube

  • Bussed tables for Iron Chef's restaurant during college